Sunday, January 13, 2008

Finally, a Popular Book on Behavioral Economics

It's called Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely at MIT.

Advance praise from George Akerlof, Nobel Laureate in Economics:

“Predictably Irrational is wildly original. It shows why–much more often than we usually care to admit–humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.”

Here is a page dedicated to the book, stay tuned!

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